Disruption at work - the movie Freedom - two Australian SME's shaking up the movie industry
Continuing on the theme of the last post on business disruption brings me to the movie Freedom starring Cuba Gooding, Jr and William Sadler and far more importantly produced by an Australian SME and directed by Australia's Peter Cousens, who I have known for over 10 years.
The film is fantastic — an inspiring , though at times confronting tale — about doing things differently, often at a personal or business cost, with passion and a conscience. Set in the US in 1856, the film tells the story of ordinary people, members of a secret organisation called the Underground Railroad, that help a family of slaves escape to freedom.
The story behind the film is even better — a small Aussie SME taking on the massive Hollywood studios, launching the premiere in Australia, and presenting the film to small networking groups and associations ( like the SME Association who were briefed by director Peter Cousens last night at our July monthly networking event in Sydney) and challenging the status quo in a very old, traditional industry — a great example of business disruption.
In the same way social media and personal recommendation has become important to the model — so check out http://themoviefreedom.com/ and become a friend of Freedom!
I would also highly recommend getting down to the cinema ( the film opens in Australia on August 21st ) and supporting an Aussie SME doing it differently.
The film is fantastic — an inspiring , though at times confronting tale — about doing things differently, often at a personal or business cost, with passion and a conscience. Set in the US in 1856, the film tells the story of ordinary people, members of a secret organisation called the Underground Railroad, that help a family of slaves escape to freedom.
The story behind the film is even better — a small Aussie SME taking on the massive Hollywood studios, launching the premiere in Australia, and presenting the film to small networking groups and associations ( like the SME Association who were briefed by director Peter Cousens last night at our July monthly networking event in Sydney) and challenging the status quo in a very old, traditional industry — a great example of business disruption.
In the same way social media and personal recommendation has become important to the model — so check out http://themoviefreedom.com/ and become a friend of Freedom!
I would also highly recommend getting down to the cinema ( the film opens in Australia on August 21st ) and supporting an Aussie SME doing it differently.
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